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Macy’s is Likely to Drop Ivanka Trump Branded Items Owing to Great Customer Pressure


As it seems major brands are bent upon boycotting businesses with Trump family. Most of the major brands have turned down the previously well connected business deals. Macy’s is also under great pressure to put off Ivanka Trump’s fashion brands.

On Thursday Nordstrom declared the decision not sell and feature Ivanka Trump’s brand anymore on the pretext of declining sales. The customers have also been pushing Macy’s through social media to take down the brands.

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Many comments on Macy’s Facebook page are like this one

“Nordstrom dumped Trump, please follow suit,”

and this one is very attention grabbing

“I would never put plastic Ivanka Trump boots on my little daughter.”

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A customer claimed that she was informed by the customer service that the company is going to drop Ivanka’s apparel and shoe brands. However, when the Business Insider asked Macy’s for a comment they did not respond. But the truth is the pressure is mounting from not only outside but the inside of company employees as well. Some employees find it very difficult to market Ivanka’s brands since the election days.

“Hopefully they stop. They can’t lose any more money than they already are.” a confidential Macy’s source told Business Insider, referencing the company’s declining sales.

macysCurrently, most of  Ivanka Trump brand items being sold out on discounted prices at Macy’s and many of sales could be linked to a store-wide deals instead, some discounts are unthinkable like this item $150 pair of shoes being sold for $37. 

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Macy’s is Likely to Drop Ivanka Trump Branded Items Owing to Great Customer Pressure

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