Advertising products through larger than lifesize billboards is practiced across the globe with greates enthusiasm. The companies spend thousand of dollars to get us the chance to see newness in them and what happens we fall the products instead.
Some of the billboards done up for FIFA, Anti-smoking campaigns and other for small scale companies get the return very well and the people who look at them turn up for the relevant company. That is the human psyche as well. If they keep looking at something everyday while going to office or driving back to home they keep talking and thinking about whatever they see on the road.
Therefore, since early days of advertisements using electronic media the billboards had been up there to promote the IDEAS about respective products.
Some of the famous products decades ago were mostly soft drinks and the then famous brands.
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